CUSTOMER ANALYTICS
Customer analytics, also called customer data analytics, is the systematic examination of a company's customer information to identify, attract and retain the most profitable customers.
Customer relationship management (CRM) is an approach to managing a company's interactions with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
Salesforce.com is the market leader among cloud-based CRM providers. They serve a wide range of industries and business sizes. Because the system is Web-based, users can access this powerful solution anywhere with Internet access.
Built for small- and medium-sized sales and marketing teams, Infusionsoft offers tools for managing customer relationships from contact to conversion. They serve users in a variety of industries from health care to hospitality.
Base CRM is a full-featured web-based solution that allows B2B and B2C sales professionals in many industries to work on the go. It features native apps for most mobile devices and a straightforward price structure.
Bullhorn CRM is a comprehensive tool to help service-based companies manage their sales and marketing automation efforts. The system can help reduce or eliminate redundant data entry, is mobile friendly and offers an open API.